摘要：国家十四五规划明确要推动文化和旅游融合发展，建设一批富有文化底蕴的世界级旅游景区和度假区，打造一批文化特色鲜明的国家级旅游休闲城市和街区，发展乡村旅游。近几年随着生态环境问题愈演愈烈,人们对于环境的重视程度也在不断地提高,生态相关产业迎来了新的发展契机。花海经济是随着我国大众旅游时代的到来而兴起的,而花卉旅游作为旅游活动的新的闪光点，正是以花海景观为吸引物打造地方文化旅游，发展当地文化和旅游，这有利于乡村振兴战略实施。花海旅游设计可以推动当地实现新的转型，让花海观光旅游成为当地新的经济和文化发展点。分析了国内外优秀案例，花海景观的发展现状并指出了现存的问题和花海的特征及设计原则等。
关键词：花海；花海景观；花卉旅游；文化和旅游；
Abstract: The 14th five year plan of the people#39;s Republic of China clearly states that it is necessary to promote the integrated development of culture and tourism, build a number of world-class scenic spots and resorts with rich cultural heritage, create a number of national tourism and leisure cities and blocks with distinctive cultural characteristics, and develop rural tourism. In recent years, with the increasingly serious ecological and environmental problems, people pay more and more attention to the environment, and the ecological related industries usher in a new development opportunity. Flower sea economy is rising with the arrival of the era of mass tourism in China, and flower tourism, as a new flash of tourism activities, is to create local cultural tourism and develop local culture and tourism with flower sea landscape as attraction, which is conducive to the implementation of Rural Revitalization Strategy. The design of flower tourism can promote the local transformation and make flower tourism a new economic and cultural development point. This paper analyzes the excellent cases at home and abroad, the development status of flower landscape, and points out the existing problems, the characteristics and design principles of sea of flowers.
Key words:Sea of flowers ;Flower sea landscape ;Culture and tourism
1.研究背景和意义
1.花卉旅游的背景和原因
1.1.1国家政策
伴随着城镇化得快速发展，我国农村人口正在逐年减少，但是农村整体人数还是很高，农民依然是我国最大的群体,乡村依然是我国最大的居住区。在“新农村建设”，“美丽乡村”、“田园综合体”政策的背景下，农村不再是我国城镇化建设的负担，而是财富源泉，“绿水青山，就是金山银山”。农村自然资源丰富，农业除了具有生产功能，为我们提供食物，还能够改善生态环境质量，为人们提供观光，休闲，度假，娱乐，医疗养生等功能。休闲农业正是本着“生产、
生活、生态”的理念和实践准则为人们所热衷。传统农业止在以受以掠夺式内生产模式，与第二、三产业融合，逐渐向“农旅结合、以农促旅、以旅强农”的
