游戏主播个人店铺的营销推广策略
——以熊猫TV为例
摘 要
作为一种新兴的行业，游戏直播在多媒体和互联网技术的推动下得到了十分迅猛的发展。就目前的情况来看，游戏直播所处的发展环境得到了优化。作为行内的从业人员，游戏主播的收益除了平台礼物分成以外，很大一部分来源于其个人所经营的网络店铺，而在他们的店铺营销推广方面，还并没有形成比较成熟的体系。因此本文就以熊猫平台为例，站在我国游戏直播现有发展的角度，对该平台游戏主播店铺营销推广策略中存在的问题进行分析，同时针对这些问题，提出科学合理的优化对策，从而使游戏主播个人店铺的营销推广更有效。
Abstract
As a new industry, e-sports has been developing very rapidly under the promotion of multimedia and Internet technologies, and has formed a systematic structure. As far as the current situation is concerned, the development background of the webcast has evolved into a blowout, and the most important component in the webcast is eSports. Therefore, this article uses the Panda platform as an example to analyze the existing developments in the game live broadcasting in China and analyzes the problems in the marketing and promotion strategy of the game live broadcast. At the same time, it proposes scientific and reasonable optimization countermeasures in response to these issues, and thus promotes our country. The game live platform develops in a faster and better direction.
关键词：电子竞技；游戏直播；多媒体；店铺推广；营销策略
Keywords: E-sports; Live game; Multimedia；Shop promotion；marketing strategy
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